Website Development

Website Development

We started building websites in 2007 and over the years we have built literally 100’s of websites for all sorts of clients, gaining experience with multiple website platforms.

Today our clients benefit from a systematic approach to website development that provides a step by step approach from the raw materials of content to a finished website optimised for search engines.

We use established opensource frameworks and systems and we develop functions specific to our client's needs and we know how to schedule our projects accurately and deliver on time.

We rarely use 3rd party plugins and we never outsource development as we believe that it's important that we fully understand the purpose of every line of code in our client's websites.   

Our Process

Content and Flow

Content and Flow

First, we create a sitemap for your content and develop the best possible flow from the pages that visitors arrive on, to the pages that will ultimately increase your leads or sales.

We build our sitemaps on a great little online tool that allows you to interact and comment on our plans at this early stage.

Wire Frame Layouts

Wire Frame Layouts

We then develop wireframe layouts for your content and pages, so that these can be reviewed and optimised to make sure we have included all elements of the content. These design-free layouts will focus on the navigation interfaces and positions of key messages to ensure the best user experience and effectiveness.

Function Development

Function Development

Once the sitemap and wireframe layouts have been approved we will build a working prototype of the website to demonstrate and test all functionality. We will provide intuitive editing access and video tutorials on how to manage your content in the new system.

Design

Design

We will develop a design based on your preferences, current design trends and most importantly our research into the targetted market.

The custom design will be applied to the page layouts with a few variations so that we can drill down to the optimum look for desktop to mobile. We are big believers in developing designs that stand out, and we also understand that design needs to be effective.

Content Layout

Content Layout

We will layout your content using tools to improve the access and usability and always ensure there is a simple system for you to amend text areas.

Through tracking the customer flow through websites, we have gained knowledge of which areas of the pages are most important, and what tools are most effective in convincing visitors to act, click a button, sign up or make a purchase.

Optimisations and Launch

Optimisations and Launch

We will audit the finished site for loading speed and SEO and optimize all the pages to give you the best possible head start in search engine rankings. Content such as news blogs will include the automatic generation of code that help your article rank and share easily on social media. We will then launch the site for you and send sitemaps to all the major search engines to tell them about the great new site!