A.C.T.I.O.N. - Our process for the effective marketing of your business

"ACTION" - Our Unique Marketing Process

We can apply this process to individual campaigns or as part of a full website rebuild!

Step 1 - Discovery

We come and meet with you to discover what makes you stand out from the competition. It's important that we understand who your ideal client is, and exactly what service we’ll be promoting. We delve into all aspects of your ideal client and how your services or products satisfy their needs.

Step 2 - Research

Armed with the information we gathered we use advanced software tools to conduct keyword research to identify what terms people are using to find the services you provide. We also conduct an overview of the competition to see what’s working for them. This also provides us with the most efficient search terms for cost-effective advertising.

Step 3 - Content Generation

We work through our process to create an effective piece of content that reaches straight into the heart of your audience. We also provide the perfect recipe for conversion content, advertisements and follow up emails that are effective and do not sound salesy.

The success of the marketing is pivotal in the quality of this content and we provide easy solutions and arm you with effective scripts. Of course, we will need your help in preparing and fine-tuning some of the more technical content, but we will provide frameworks and guidance, do all the heavy lifting and set deadlines to make sure it gets done!

Step 4 - Social Proof and Positioning

Customers like to see evidence of the benefits they will receive and we make sure to display this at the right place on the right page. We can help you set up a process to make sure you get the reviews and testimonials you need. We can also provide alternative solutions and shortcuts to effective positioning to help with those difficult first customers on a new product or service.

Step 5 - Design and Build

We bring all the targeted content together and provide a design that inspires trust and confidence. We set up all the automated systems to capture traffic and filter out those that are most likely to convert into customers. This is all connected to use a customer relationship management system that you are familiar with or a simple customer database such as MailChimp. We will also set up the all-important remarketing tools such as Facebook pixel and Google tag manager to track results and trigger secondary ads or follow up emails.

Step 6 - Launch and Promotion

When all systems are set up and tested we help you plan and schedule your promotional campaigns and supplement that with advertising strategies to kick start the process. You will be free to follow the social media strategy at your own discretion but we will manage the more complex process of paid advertising to ensure the best possible results within your budget.

Step 7 - Monitor and Optimise

We monitor the progress of your promotion and advertising strategy and can provide ongoing A-B testing and optimisations to improve the efficiency of the process, lower your costs, and improve the quality fo the customers that convert.

The Principles of ACTION

Targeted

Your website needs to target exactly the right people - potential clients to your services. The ACTION process includes a detailed discovery session into your primary product or service and identification of your target audience and the key search words they will use. We use this to develop highly targeted content - content that attracts the right visitors and provides value to them. This is the first step in educating your prospects and building trust in your services.

Automated

There’s no point getting traffic to your website if you are not converting it! An effective website has AUTOMATED systems to capture those visitors with the greatest business potential. These automated systems work in the background nurturing potential clients through the provision of helpful information. An initial investment in the set up of automated content delivery to interested parties allows the website to work 24/7 to build your customer database

Conversion Optimised

The ultimate goal is the conversion of visitors into long-standing clients. Your services provide a solution to a problem that your client wishes to fix. Our website systems take the client on the journey from discovery, education and ultimately to reach out and request your services. By the time they have passed through the nurturing process, they are fully aware of your services and the benefits and this saves you time. They come to you informed, and with the knowledge that you can provide the solution they need. Our websites are set up from the outset to achieve this goal.