utime Fitness

utime Fitness

utime Fitness contacted us for a website redesign as they wanted to scale up their online membership signups. The customer-focused gym franchise had already gained a good following but its digital strategy needed refocusing and refinement.

The Brief

After the successful launch of their franchise gym business, uTime reached out to us to help with their digital identity. They required a new look to their website to complement changes in their branding, and also combine several different websites into a single focussed website. Most importantly, they wanted to incorporate their CRM system to the website with an online signup system, so that they could grow their membership through online applications.

Our Solution

After reviewing both existing websites we developed a new site map that incorporated the best of both sites and also provided a smooth flow for users. The design development evolved from the new branding guidelines with the use of a great video for the homepage background to inspire membership sign-ups.