GO24 Fitness were a brand new fitness and gym brand when they contact Roojai Website Solutions to help with their website development.
GO24 Fitness needed an ultra slick looking website to attract new members to their high-tech gyms. The website had to integrate with the MindBody platform, as well as feature dual language, multiple gym locations and site-specific pricing and sign processes, and also a blog for marketing.
After assessing their brand guidelines and the provided imagery, we presented both a very light design and also a darker more serious look. GO24 Fitness selected the darker look as it highlighted the images, logo and copy, and was more in line with the image they were promoting.
We integrated a Google virtual walk-through into the "Look Inside" page which allows visitors to get a sense of the scale and quality of the establishments, and even better, can help dramatically with SEO too. Splitting the different gym locations into their own landing pages allowed location-specific promotions as well as targetted sign up. The site is dual language and GO24 staff are making use of the blogging system to output relevant content to their audience.