Club Prive

Club Prive

Club Prive (Sun Hung Kai Financial) needed a website upgrade to match their recent re-branding. The multilingual website needed to be clean and modern and deliver a sense of oppulence and luxury.

The Brief

Sun Hung Kai Financial was conducting a re-branding of some of their assets with the team from Alt-254 and we were contacted to help with the website layout and development. Club Prive was the first project and SHK needed a simple and clean lifestyle look, and they also needed to display their member news in a modern and user-friendly format. The website also needed to present 3 languages and be easily managed by the SHK team.

Our Solution

We worked closely with Alt-254 and developed a design that displayed great images and a simple navigation system. The use of large margins and subtle background colours delivers a sense of quality and luxury. The news display system utilises some animation on loading, and it also allows the SHK staff to incorporate all 3 languages into single articles, saving them a lot of time in content management.