for people to form an opinion about the visual appeal of a web page
We are big believers in creating a simple and effective design, following tried and tested principles such as Google's Material Design.
Our design is functional and effective - the goal is always about presenting content that delivers the message and positions your organisation effectively.
We do not use shortcuts like off-the-shelf templates, each design and layout is uniquely developed by Roojai Website Solutions.
First, we create a sitemap for your content and develop the best possible flow from the pages that visitors arrive on, to the pages that will ultimately increase your leads or sales.
We build our sitemaps on a great little online tool that allows you to interact and comment on our plans at this early stage.
We then develop wireframe layouts for your content and pages, so that these can be reviewed and optimised to make sure we have included all elements of the content. These design-free layouts will focus on the navigation interfaces and positions of key messages to ensure the best user experience and effectiveness.
Once the sitemap and wireframe layouts have been approved we will build a working prototype of the website to demonstrate and test all functionality. We will provide intuitive editing access and video tutorials on how to manage your content in the new system.
We will develop a design based on your preferences, current design trends and most importantly our research into the targetted market.
The custom design will be applied to the page layouts with a few variations so that we can drill down to the optimum look for desktop to mobile. We are big believers in developing designs that stand out, and we also understand that design needs to be effective.
We will layout your content using tools to improve the access and usability and always ensure there is a simple system for you to amend text areas.
Through tracking the customer flow through websites, we have gained knowledge of which areas of the pages are most important, and what tools are most effective in convincing visitors to act, click a button, sign up or make a purchase.
We will audit the finished site for loading speed and SEO and optimize all the pages to give you the best possible head start in search engine rankings. Content such as news blogs will include the automatic generation of code that help your article rank and share easily on social media. We will then launch the site for you and send sitemaps to all the major search engines to tell them about the great new site!