Here's how to implement this approach on your website!
Step 1 - Create ONE Great Blog (it's going to go a long way)
OK, so as mentioned we do need some blogs, at least one, preferably a handful. But that's it! Then you are done with the difficult job of writing blogs! Since these are one-off blogs they need to be good and it's important that you feel proud of them as you will be promoting these later among your peers!
But don't worry, there's a simple formula to follow, and you probably already have this content, at least in your head. You see, whatever the product or services you provide, you almost certainly have a full understanding of the problem that your product/service fixes for your customers.
Your blog simply needs to identify this problem and provide solutions. Your blog needs to be helpful, and provide detailed and free solutions or advice - the more you give away the better! You are probably already helpful to potential customers on a one to one basis, you just need to write it down once in full detail and save yourself having to repeat yourself over and over. It'll be a bit of work to get together, but this is the first important step in saving your time in the long-run.
Customers that come to you through this content will already fully understand their problem, and they will be aware that so do you! And you will be the one helping them to reach a solution. You are no longer selling to them. They are seeking help from you – the expert that can help them reach their goals.