Wednesday 14th March 2018
Here are a few reasons why image sliders on a website are a bad idea:
More often than not, the request for a slider is a symptom of an unclear goal for a website page, and this is likely to lead to a missed opportunity to make a sale or gain a lead. We suggest the use of a single image and call to action to deliver a clear message to any potential visitors.
If there are multiple offers to present to visitors, then we suggest different pages for each one either as part of the website or as specific landing pages. That way any promotion or advertising can target these specific pages and the message delivered to those arriving is 100% targetted and sharp.
If there is a good reason to display multiple images, then we normally recommend placing the images vertically stacked on the page, each with a message or call to action associated with each. This does go against the rule of keeping important content "above the fold", but in the age of mobile connectivity, users are very used to the vertical scroll. Its a much better user-experience to scroll down at will to the next image rather than have an image automatically slide left or right.
For clients that insist on the use of a slider on their website pages, we have a good solution that bridges the middle ground between a single call to action and a slider. Our preferred solution in these cases is to keep the written text and call to action on the page static, but allow a slideshow in the background (see our Moorish example).
Despite our obvious reluctance to use image sliders, we decided to build in slider functions into the BigFish platform. Owners of BigFish websites can easily create sliders in the following ways:
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