So you want a simple website for your business?

So you want a simple website for your business?

Are you looking for a simple or "standard" website? Perhaps you want to have a professional looking website in case a potential client Googles you or clicks a link in your email footer.

Sunday 7th April 2019

Its all you need right? It's just a verification of who you are and what you do. 

You get clients and customers through "old-school" methods like word of mouth, or perhaps through other means of advertising. You do not believe your website is an important tool that will actually help your business grow.

In your mind it's just a business card, and you want it to be as easy and cheap to create as getting business cards made. 

This is a classic self-defeating prophecy. You don't recognise the potential value of a website, therefore you do not invest time or money into it, and of course, your website returns no value as you predicted!

Wake up and smell the coffee

Times may be good now, and maybe you're too busy to worry about creating a website. However, you might be missing an important opportunity for the growth of your business!

Its 2019 and a good website is an essential tool to promote your services or products and accurately target your market! If you are not doing this then you are going backwards!

Consider the following:

  • What if having a good website could bring you more customers/clients for less effort or lower cost?
  • What if having such a website allowed you to reach a highly targetted audience? 
  • What if a good website gave you the edge you needed for successful growth?
  • What if you didn't make the most of your website and find yourself sadly looking back at a missed opportunity?

Having a properly set up website allows you to:

  • Target your audience and educated them in the value of your product/service.
  • Automatically nurture those segments of your audience that are showing a particular interest in your products/services.
  • Utilise tools that allow you to convert these interested people into customers.

Your website can work for your business 24 hours a day, 365 days a year. 

Our Proposal

We think you should reconsider the opportunities for your business. If your business is really at full capacity and will be well into the future, then we agree, there is no value to find here. But if there is room for growth, you will benefit from an effective website!

Maybe you think its too complicated or too technical, or too expensive? Well, its really not, and I will explain the process (in a nutshell) further on.

Modern digital marketing is so powerful, far-reaching and targetted that there is simply no other way to reach as many potential clients. And the best thing about it is that it's possible to track the success of your site and measure the value of the customers it provides. Greater investment into your website and digital marketing services can bring the returns that allow you to scale your business.

Follow Proven Methods To acquire leads - it's not rocket science!!

There are 6 simple steps that can help you generate more business from your website. They are not complicated, and once set up, this process can run automatically allowing you more time to do other things. 

Here they are:

  1. Attract the right visitors by providing the right content. Initially, you may need to spend a little on facebook or google ads but this will be pennies in comparison to the returns.
  2. Make sure you are providing useful content to these visitors when they arrive. You do not need to write hundreds of blogs, you just need to write down the same conversation that you normally have with your potential customers. Just two or three good pieces of content are all you need! This will save you time in the long run. 
  3. Be very generous with your knowledge/expertise and genuinely provide good value to your visitors (for free!).
  4. Offer more of this great advice/knowledge through a download that requires an email address. This will self-select highly targetted customers.
  5. Through automated emails, explain how your service/products will help your customers solve their problems, and turn them into customers.
  6. Regularly remind your audience that you exist and provide further offers.

Ok, this is pretty simplified, and there are different levels of depth we can go. But just getting the basic systems in place is really not that hard to do, and when you start to see results you'll get excited about fine-tuning things and improving the process.