Tuesday 15th May 2018
The Lucho Dillitos website went live on the new BigFish system at the end of February, and in the period of just over 2 months since then, online sales have more than doubled. BigFish is a system we have launched to accommodate the website needs of small businesses and start-ups, particularly those that need effective e-commerce solutions.
The main reason why our package is so attractive to small businesses is there is no barrier to entry. We provide full design and development services on a subscription basis, totally removing the upfront investment costs of normal website development. To achieve this we took over 10 years of experience in website development and cherry-picked all the best platforms and apps and brought them together in a package designed to reduce admin time and increase effectiveness.
First and probably foremost, is the user experience, and this can be broken down to 5 areas:
Although there has not been a significant change in the marketing of the site since it was converted onto the BigFish platform, we can see from the analytics that visitor numbers are up about 40%. A big contributor to this will be improved search engine optimisation (SEO), as this is a big focus of our system.
Search Engine Optimisations that the BigFish site provide over the previous site are, like the previous point, also related to user experience. This is because search engines such as google reward websites that deliver a good user experience. Improved site speed, mobile responsive layouts and also secure servers (which show HTTPS in the address bar) all help. In fact, there is a huge checklist to go through for SEO and we make sure every BigFish site has everything ticked and optimised down to the tiniest detail, and this "marginal gains" strategy pays off!
Relationship marketing is a bit of a buzzword at the moment, in recognition that building stronger connections and better communication with customers will foster customer loyalty.
The Luchos Dillitos BigFish site employs relationship marketing techniques in the following ways.
The BigFish CMS has an inbuilt landing page creator that enables website owners to build great landing pages in minutes. These landing pages are different to normal web pages because they focus on a singular message or offer.
We've yet to employ this tactic for Luchos Dillitos but in the next blog, we'll go through how easy it is to set up a landing page, using Lucho Dillitos as an example, so be sure to read that!
Please be sure to visit the Lucho Dillitos website and see it for yourself.
If you are interested in improving your online sales or developing a website for your business, please do contact us.
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