Don't let your website fail you business! Make sure to include these 3 processes!

Don't let your website fail you business! Make sure to include these 3 processes!

Many business owners spend lots of time building a great looking website and then launch it with the expectation that the customer floodgates will magically open and business will boom. These websites often fail because the business owner is thinking of the website as a kind of brochure for their company instead of a powerful tool to generate income.

Wednesday 18th October 2017

When we build websites for our Hong Kong and Asian clients, we do not just think about the website itself, we are thinking of the business as a whole, and how the website can be an effective asset.  We focus on 3 important aspects of the site that are essential but often overlooked by business owners in Hong Kong. 

  1. Driving traffic to your website
  2. Converting traffic into leads and customers for your business
  3. Ensuring you build a long-term relationship with your online customers

Driving traffic to your website

This boils down to research into your market. By defining your ideal customer, their interests, the search terms they use and where they hang out online, we can greatly increase the effectiveness of your content for attracting them.

'Content is king', they say, and we can help you generate content that can build a targeted audience that will provide incoming visitor traffic for the long term.

In addition, if you are short on time or content, there are effective advertising options on both Google and Facebook. When it comes to online advertising, this research is not wasted and becomes even more important, because the more targeted your advertising it is, the cheaper it will be, and the greater the return on your investment.


Converting traffic into leads and customers for your business

It’s no good if you have traffic arriving at your website but you are not converting it into leads or sales. This is where good website design is essential to ensure you are presenting a clear value proposition and enabling visitors to easily take advantage of what you are offering. We have identified 10 important features required for a website to be successful at this. You can read about them in this post: 10 features your website needs to maxmise your business profit.


Ensuring you build a long-term relationship with your online customers

Once you have customers taking actions on your website, whether they are sales or requests, it's important to have good systems in place to follow up and nurture those relationships. We set up all contact forms to link directly into a contact management system that has the capacity to send out personalised automated emails. These systems adapt depending on your customers behaviour, so that they are always receiving relevant information. They also work well with our e-commerce platform of choice, sending out automated product information emails, reminders or stock update notices.

In other words, we can help put systems in place that free up your time to focus on further business development, comfortable in the knowledge that you are making the most of your existing customer base.